Joshua Love has been involved in fitness his entire life. He grew up in Philadelphia where he was born and raised. He studied business at Syracuse University and took a career in consulting before realizing his passion for fitness and nutrition. After three years at IBM Josh studied and became certified in personal training. Soon after his certification he moved out to Los Angeles and worked for Equinox in Santa Monica. He became a master trainer and stayed there for three years before starting his own business. Kinema Fitness blossomed out of a need of helping many people. Josh saw an opportunity in corporate fitness and took advantage of it. Kinema Fitness started with just one hotel and now is working with six hotels in Los Angeles and quite a few companies as well.